MT メタトロン【公式】

Contents

OUR MISSION
OUR PROMISE
THOUGHTS OF THE CEO
WHY PEOPLE LOVE US
HISTORY

OUR MISSION
The Concept of Restorative Beauty

MT METATRON is a skincare brand produced by MT Cosmetics, a medical cosmetics company focusing on the skin's recovery environment after aesthetic treatments. Our mission is to contribute to your skin concerns by continually developing products that meet the protocols of beauty professionals. Through ongoing dialogue with our customers and research into formulations, we have arrived at the concept of "recovery beauty", which promotes the skin's natural revitalisation. Based on our post-treatment skincare knowledge developed through many years of beauty science research and the underpinning of our MT MOON UP THEORY, we offer uniquely formulated skincare solutions exclusively for beauty institutions.

Origin of MT METATRON

The brand name MT METATRON draws inspiration from the mythical angel Metatron. In mythology, Metatron is portrayed as a guardian angel who bestows wisdom upon individuals. Incorporating the term Metatron into the brand name signifies the aspiration for this angelic figure to oversee and impart beauty wisdom.

Daily research and development of product formulations to properly support the effects of treatment.

MT METATRON aims to deliver visible results. Under the belief that using products without seeing results is meaningless, we proceed with product development. To ensure our customers' tangible experiences, we constantly pursue advanced beauty in our laboratories, meticulously selecting the best ingredients to appropriately address skin concerns. We continually verify the research results and concentration of beneficial ingredients to refine our formulations.

OUR PROMISE

All in the pursuit of beauty that shines from the inside out
by harnessing the natural power of the skin.

Our goal is to constantly engage in advanced beauty science
and create products that are committed to quality,
with a real sense of efficacy.

Thoughts from Beauty Entrepreneur
Rie ITABASHI

Co-CEO

Itabashi RiePROFILE

After graduating from Rikkyo University with a degree from the Faculty of Law, she delved into planning North American tours at a prominent travel agency. Her interest was piqued by nutritional supplements featuring advanced ingredients available in U.S. distribution and supplement stores. Together with co-president Masatoshi Nakanishi, she merged a supplement store in Hawaii, a destination she frequented privately, to pioneer a mail-order supplement business. Their venture burgeoned into the largest Japanese-owned company in terms of products and members, boasting an impressive inventory of approximately 3,000 products

The relationship between nutritional ingredients and creating beautiful skin is inseparable. When doctor's cosmetics began to rise in prominence in the U.S., Japan faced a significant lack of skincare products for beauty professionals that could effectively address aging care* concerns. Determined to develop skincare that delivers results, he founded MT Cosmetics in 2005, and this commitment continues to the present day.

While exclusively available for purchase at beauty salons, MT METATRON has garnered numerous awards from prestigious women's magazines both in Japan and internationally. Our products are now distributed in 13 countries worldwide, including China.

*Age-appropriate skincare.

1. Our Professionalism

MT Cosmetics products are supported by beauty clinics and esthetic salons, which are beauty specialists, and have been introduced to approximately 6,500 beauty clinics and esthetic salons in Japan^*. MT Cosmetics products are also attracting attention in Russia, the European Union, and ASEAN countries, where beauty sensitivity is high, and MT Cosmetics products are currently being handled in 13 overseas countries^*.

*As of April 2024.

2. Reliable Quality

Home Use Test Survey Results

MT Beauty Skin Research Institute conducts surveys on how people feel. In the results of the Home Use Test Survey, more than 90% of the respondents felt the effects of the products within five days of using each item. The average of all five products tested was over 80% (86.0%).

This was observed in terms of cleansing and facial washing.

More than 92.8% of respondents experienced a pleasant skin sensation within 5 days.

This was observed in terms of lotions and creams.

More than 93.3% of respondents experienced a pleasant skin sensation within 5 days.

●Results of a survey conducted by MT Beauty Skin Research Institute (Results commissioned by a research company in March 2023)

Survey Population: Women aged 20-69 who visited beauty clinics and esthetic salons at least once a year.
Number of valid responses: 100Products tested at home for 14 days (morning and evening)
5 products tested: MT Cleansing Gel / MT Facial Foaming Wash / MT Contour Lotion / MT Essential Serum / MT Contour B Cream
*Actual usage rate: average of 2 products for removing makeup (women in their 30s and 40s)
**Actual Usage Rate: Average of 2 products for moisturizing care (Women in their 50s)

3.Reputation From Beauty Professionals

Beauty Clinics and Esthetic Salons Satisfaction Survey

MT Cosmetics (MT Metatron) Product Satisfaction

We even received a 95.5% satisfaction rate from beauty salons.

MT Cosmetics Research (Results of Survey Conducted in June 2023)
Satisfaction Survey for Beauty Salons Using MT METATRON Products
Survey Targets: Beauty salons (doctors, nurses, counselors, and staff) using MT METATRON products.
Number of valid responses: 291 companies

4. Award-Winning Products

The MT Essential Serum won the Gold Medal in the Skincare category of the 25ans Beauty Medalist Awards 2022, and the MT Protect UV Gel received the Grand Prize in the Sunscreen category of the GLOW Hall of Fame Beauty Awards. Each year, our products continue to win numerous awards.

AWARDS

5. Media Coverage

MEDIA COVERAGE

OUR HISTORY

In 2004, we focused on Dimethylaminoethanol Tartrate (DMAE)^* and Alpha Lipoic Acid^**researched by Dr. Nicholas Perricone, an assistant professor at Yale University. As a true anti-aging care, we started with the Lift Care line (now the Essential line), which focused on the aging of the facial muscles.

*firming ingredient. **Skin-Toning ingredient.

2004	Skin care brand "MT Metatron" launched We started selling our skin care brand with a focus on ingredients. At the time, carnosine was rarely used in cosmetics.^Anti-aging care with DMAE and alpha-lipoic acid^It was launched as a brand specializing in Skin firming ingredients ** Age-appropriate skin care Lift Care Line (now Essential Line) is born Focuses on the function of muscles beneath the skin. Contains DMAE and alpha lipoic acid.
2005	Sensitive Care Line (now Sensitive Line) is born Focusing on the need to protect, not give. Focus on perilla leaf extract and brown sugar extract.
2006	Poreless Care Line is born Focusing on the potential of vitamin C and vitamin C derivatives.
2007	White Care Line is born Focus on the mechanism of spot formation.
2013	Stem Care Line is born Focusing on plant stem cell components.
2019	MT COSMETICS STUDIO opened MT COSMETICS STUDIO was opened as a new base for communicating the brand concept of MT Metatron. Opened a flagship store on Tmall Global Exhibited at Isetan Shanghai
2020	Exhibited at Isetan Scotts Singapore
2021	Official online shop opened In response to customer feedback, we have begun selling products online. Platinum Line is born Science Line is born
2022	May: Cleansing and face wash renewal September: Essential Line Renewal November: Protect UV Line Renewal
2023	March: Sensitive Line Renewal

ABOUT MT METATRON

OUR MISSIONThe Concept of Restorative Beauty